For this reason, having a logo is the secret to retaining a long-term memorability in your customers. Also, it will safeguard you from losing the 40% of your potential customers at the end of your branding campaigns.
A logo offers you a competitive advantage
One reason for running a branding campaign is to win more customers on your side. This way, you stand out and get a step ahead of your competitors. If you do not know, your logo might be the only reason a customer is purchasing your products. Regardless of whether you are sweet talking or promising great outcome from your products, for these customers the logo design is the final. Hence, if you fail in having a great logo, your branding messages may not be enough to get the customer on your boat.